VICTORIA GERSTACKER
Universal Music pulses with the diverse rhythms of London, blending cultures, sounds, and creativity to unite music lovers. Our campaign celebrates this rich musical tapestry, encouraging staff to embrace the beauty of their own uniqueness and to share their creative energy with the world. Together, we're more than a company; we're a movement, a chorus echoing with innovation and possibility.
The Design
Overall, the poster design aims to encapsulate the spirit of unity and celebration that defines the campaign.
It serves as a vibrant representation of unity amidst diversity within Universal Music UK.
It features musical symbols and iconic London landmarks symbolizing the cohesion.
The colour pink evokes warmth and positivity, while purple signifies creativity and imagination.
the hand-lettering font adds a personalized touch, reflecting the uniqueness.
AR-Posters
Experience the magic of augmented reality with our AR-enabled poster! As you scan the poster, watch as it comes to life with vibrant animations and transitions. Immerse yourself in a kaleidoscope of colors as the background seamlessly shifts into a colorful rainbow gradient, visualising diversity. Keep an eye out for hidden hints and clues that appear throughout the poster, adding an element of excitement to the experience.
AR-Sticker
Scattered throughout the office space, these stickers offer employees a chance to engage with the ‚Unity Music‘ experience on a whole new level. By scanning the stickers with their smartphones, employees unlock a treasure trove of hints and clues about the upcoming event, including sneak peeks at featured artists and other surprises.
