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VICTORIA GERSTACKER
Between climate change, and a living and housing crisis, what Gen Z is facing is hard, and it’s impacting their mental health.
When life gets hard, we can forget what makes us happy, the little things that we enjoyed as children.
For the last sixty years Coca-Cola has encouraged the world to share a Coke with someone else, for the first time, Coke will let you ‘Share A Coke With You’
PROBLEM
INSIGHT
SOLUTION
Gen Z encounter more pressure than ever as they transition into adulthood, impacting their mental well-being.
Gen Z finds comfort and empowerment in embracing childhood nostalgia reflecting a universal desire to reconnect with their inner child.
Reconnect Gen Z with their inner child by allowing them to share a Coke a younger version with themselves.
The 'You Machine' is an activation where people are encouraged to share a Coke with someone they love. Users will realize that the person the machine is referring to is themselves.
The machine will then dispense a special personalized Coke with the user's picture and name, as a gift from their inner child.
The machine will capture an image of the user, which will be transformed using AI technology to show themselves as a child holding a Coca-Cola bottle.
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