top of page

2024

Higher National Qualifications - UK

Concept | Design

In recent years, fewer students are enrolling in HNCs and HNDs, often believing that a university degree is the only path to success. But the job market is evolving—75% of employers now prioritize skills over degrees. My project, "Building Possibilities," focuses on showcasing how real-world skills can be more effective and directly applicable, empowering students to build successful careers.

Diseños -08.png
Diseños -07.png

PROBLEM

HNC/HND enrolment is down as students see university degrees as essential for success.

INSIGHT

75% of employers now prioritise skills over degrees, with skills-based hiring being 5x more predictive of performance.

SOLUTION

Emphasise real-world skills under the concept of "Building Possibilities."

TARGET AUDIENCE

11062b_4da47edd51c74905b689d4d4e6b68f22~

1
FUTURE STUDENTS

EDUCATE

Doing Homework_edited_edited.jpg

2
PARENTS

CHANGE MINDSET

GettyImages-1136487954_edited.jpg

3
GUIDANCE TEACHER

INCENTIVISE

Group Portrait of Friends_edited.jpg

4
ALUMNI

EMPOWER

Diseños--05.jpg
Diseños -04.png
Diseños .png
Diseños -06.png
SQ_Filter-05.png
Sporify.png
2763599.png
bottom of page