VICTORIA GERSTACKER
MY WORK
Here’s a glimpse of the projects I’ve been fortunate to work on — both during my studies and throughout my career in graphic design.
2024
Bank of Scotland
Creative Concept | Design | Animation
This project was shortlisted for the DMA Breakthrough Award, tackling the misconception surrounding credit cards among Gen Z consumers. The challenge was to reposition credit cards as a trusted financial tool. Our campaign, "Slay with Barclays," aimed to educate school leavers on the benefits of owning a credit card, emphasizing Barclays' support in achieving financial independence by visualizing their dreams and showcasing how a credit card can empower them.
2024
Higher National Qualifications UK
Concept | Design
The project tackles the drop in HNC/HND enrolment, driven by the belief that university degrees are essential and have a "higher value". Targeting school leafers, our solution, "Building Possibilities," highlights the importance of developing real-world skills that directly enhance job performance.
2023
Barclays - Slay with Barclays
Creative Concept | Design | Animation
This project was shortlisted for the DMA Breakthrough Award, tackling the misconception surrounding credit cards among Gen Z consumers. The challenge was to reposition credit cards as a trusted financial tool. Our campaign, "Slay with Barclays," aimed to educate school leavers on the benefits of owning a credit card, emphasizing Barclays' support in achieving financial independence by visualizing their dreams and showcasing how a credit card can empower them.
2024
Universal Music - Unity Music
Illustration | Branding | Concept
The "Unity Music" festival, a dynamic celebration of diversity and cohesion within Universal Music UK. Through an immersive blend of creativity and community, employees are united in anticipation of the annual event. Leveraging AR technology, traditional touchpoints become interactive experiences, inviting employees to unlock hidden clues and puzzles.
2024
Coca Cola - Share a Coke with You
Creative Concept | Design | Animation
This project is crafted for the D&AD Awards, addressing the challenges impacting Gen Z and their mental well-being.
For the last sixty years Coca-Cola has encouraged the world to share a Coke with someone else, for the first time, Coke will let you ‘Share A Coke WithYou’
A campaign centered around a vending machine that using AI allows your own inner child to give you a coke, helping a strained generation to finally look after themselves.
2019 - 2022
Ja! Natürlich - Organic Food Brand
Stopmotion | Photography | Creative Concept | Animation
"Ja! Natürlich" is the pioneer of organic food brands in the food sector in Austria. Since 2019 I have been creating integral parts of their content and have been working on online campaigns on the subject of animal welfare, bio-diversity, regionality, and much more.
2020 - 2021
Austrian Vaccination Campaign
Animation | Content Strategy | Design
With the progress in vaccination against Covid-19, the Red Cross Austria, together with the federal government, started a national campaign to educate and disseminate important information. I was part of the online communications team designing content for Facebook, Instagram, as well as online ads.
2019 - 2022
Austrian Red Cross
Animation | Content Strategy | Design
Over the last 3 years I worked closely with the Austrian Red Cross, especially for their blood donation campaign "Gib dein Bestes" (="give your best"). I created content, online ads, micro campaigns, info screen-videos, and much more.
