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VICTORIA GERSTACKER
With the progress in vaccination against Covid-19, the Red Cross Austria, together with the federal government, started a national campaign to educate and disseminate important information. I was part of the online communications team designing content for Facebook, Instagram, as well as online ads.
Best International Online Ad Campaign
Initiative „Österreich impft“ / “Austria vaccinates”
Campaigning Bureau, Österreichisches Rotes Kreuz
Youtube
97.3 million impressions
1.82 million video views
1,88% view rate
Facebook & Instagram
3,9 million reached people
10 million interactions
82 million impressions
375.000 link clicks
9.3 million impressions
80.000 foreign language clicks
1.3 million clicks
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