VICTORIA GERSTACKER
Over the last 3 years I worked closely with the Austrian Red Cross, especially for their blood donation campaign "Gib dein Bestes" (="give your best"). I created content, online ads, micro campaigns, info screen-videos, and much more.
Info screen at subway stations
this info screen video is intended to call for blood donations;
subway call "next stop: blood donation"
Info screen at subway stations
Imitating the pictograms for priority seating in the Viennese subway and playing on the subway call: "please be aware, others may need a seat more urgently." this campaign is also calling for blood donations.
Info screen at McDonald's restaurants
this video tells viewers in McDonald's stores to enjoy their summer time but also to think about others by donating blood.
Info screen for stem cell donation
Because it is extremely difficult to find a fitting stem cell donor, this video points out the importance and the ease of completing an online registration.